British Council Hiring Regional Head of Insights (July 2024)

Location: Nairobi, Sub Saharan Africa, KE

Company: British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Regional Head of Insights – Sub Saharan Africa

 Role Purpose

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To assess market insight and analytics needs at a regional level, provide expert advice to regions, clusters and countries on activities, co-ordinate activities, and ensure consistent deployment of market insight and analytics processes, systems and approaches.

This role will also define and develop key global data collection standards, processes and templates and manage the tracking and collation of marketing performance information. They will also work closely with their Insights counterparts in other regions, SBUs and the Performance roles in the Hubs, to ensure alignment and consistency.

Main accountabilities but not limited to the following:

Consultancy, analysis & problem-solving

  • Leads on the provision of market insights and analytics in region, providing guidance to region, cluster, and country teams.
  • Identifies and assesses current state of market insights and analytics in the region, processes and systems, defines opportunities for improvement and design, develops and implements agreed improvements, enabling global consistency.
  • Undertakes analysis on options for change, benchmarking contemporary best practice, to support recommendations for change and drive market insight and analytics process and system development.
  • Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for new market insights an analytics approaches, systems, processes and tools.
  • Proactively shares insight & intelligence with the wider Marketing.

Internal customer focus

  • Builds an in-depth understanding of the operational context, opportunities and challenges for market insight and analytics activities within the region.
  • Acts as champion of the customer by ensuring that insights are applied at all levels.
  • Makes appropriate linkages to issues across the broader organisation, to ensure that the development of market insights and analytics projects and initiatives is based on informed business insight and joined-up thinking.
  • Consults closely with internal customers and other stakeholder to understand current and future business needs for market insights and analytics.

Service improvement

  • Designs, develops and manages the regional infrastructure for market insights and analytics (e.g. insight databases / systems).
  • Provides support to the development of global processes, standards and best practice for market insights and analytics.
  • Defines and develops key data collection standards, processes and templates, and leads implementation at regional levels.
  • Ensures joined up planning and delivery of customer, competitor and market research, insight and analytics projects and initiatives.

Commercial & financial management

  • Using agreed corporate systems and processes, plans and manages the budget for agreed market insight and analytics projects and initiatives.
  • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
  • Actively applies learning from the reporting process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

  • Promotes and champions best market insights and analytics within regions and countries, and through the Marketing Community of Practice.
  • Prepares and presents easy to understand and engaging reports for relevant teams and stakeholders.
  • Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management

  • Plans and prioritises work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon. ·
  • Motivates and encourages team performance.
  • Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Role specific knowledge and experience:

The successful candidate will need to possess the following requirements:

  • Degree in economics, statistics or a social sciences / business -related field, or equivalent
  • Significant experience in managing and commissioning market insight and analytics projects and initiatives within a large and complex organisation.
  • Demonstrable experience in providing expert advice and guidance on market insights and analytics.
  • Demonstrable experience in coaching managers to use market insights and analytics to improve business performance.
  • Quantitative and qualitative research methods
  • Demonstrable experience in data collection, analysis and insightful research report –writing 
  • Project management experience

Further Information

Pay band: 8

Contract type: Locally Engaged 

Contract Duration: Indefinate 

Locations the role could be based: Kenya, South Africa, Uganda, Zimbabwe

Remuneration: KES 753,547 (Kenya); ZAR 97,296 (South Africa); UGX 1,2561,933 (Uganda); USD 5,667 (Zimbabwe)

Department: Marketing

Essential Requirements– Role holder must have existing rights to live and work in the country the role is based

Deadline – 15 July 2024 applications will close 23:59 West Africa Time

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you have any problems with your application please email

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

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